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A Fresh Take

The Launch of Our Flagship Website

Starting summer off right and we’re so happy about it. Our new website is here and does a beautiful job highlighting all of our active wear and lifestyle collections. We’re so excited to show you around the new site. Here are a few of our favorite new features to start.

LOOKBOOKS – Shop the Look

We love sharing our new collections and wanted to make it possible for you shop directly from our Lookbooks. Our new site makes this easy and fun as you compare different ‘looks’ directly from our newest collections by clicking on the product pictures located below the Lookbook.



All of our photos taken  with pride and care and what better way to showcase this but by providing large, high resolution photos. While browsing through our new site you just might be struck by the array of large colorful images, canvasing each page, we know we are.




We use over 100 different color variations and no two dyes are exactly the same. We made sure the new site would display this proudly in swatches located to the right of each product on the product display pages. Take a look.5THE HARD TAIL JOURNAL

At Hard Tail we believe in being more than just a yoga apparel company. We try to express that whenever possible. Our new blog page – The Journal, is just one of the platforms we use to share our values and interests with our fans. The Journal is the new and improved version that has been changed around a bit to make navigating and browsing much easier. Check it out.



Hard Tail has been featured in several popular yoga magazines and journals. Our new site has the functionality to allow a user to easily browse through these and even shop directly from a specific article!


We hope you’ve liked the tour, check out the site for yourself to see all the new features we didn’t even mention!

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